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How To Keep Your Policyholders

Posted Monday, July 30th, 2018

Your relationship with your policyholder

The claims process can make or break your relationship with your policyholder. There’s a good chance that if a claim goes south your policyholder may be shopping for another provider. On the flipside, if your policyholder has an out-of-this-world experience, you may have created a cheerleader, earning you more business from referrals.

A great relationship with your policyholder is the foundation to keeping them happy and wanting to continue to use you as their insurance provider.

Here are 5 ways you can add extra value to policyholders:

Give Them What They Want
Whatever the situation is, filing a claim with your insurance provider always has some level of stress associated with it. Whether it’s a small auto claim or a large property damage claim, your policyholders are looking for reassurance in knowing that you have their best interest in mind. Giving them the attention that they need and helping them in any way will definitely strengthen your relationship and create cheerleaders.

Stay In Front Of Them
Email is an easy and cost effective way to stay in front of your policyholders. Monthly email newsletters, tips, and videos are great ways to stay engaged with your current policyholders as well as follow up on new leads.

Email marketing platforms such as Mailchimp and Constant Contact provide user friendly ways to build, manage, and analyze your email marketing campaigns and most of them come with built in automation features that let you send a series of emails based on how the recipient interacts with your emails.

Be Easily Accessible
This one is pretty self explanatory. Nothing is more frustrating when you are looking for answers but can’t get ahold of who you need to. Being prompt in returning phone calls and emails will build trust between you and your policyholder, even if your response is a quick “let me check on that and I’ll get back with you soon”.

Connect With Them On Social Media
Social media is another communication tool you can use to stay in front of your policyholders and provide them with extra value such as links to interesting articles, blog posts, or even as a way to notify them of flood warnings, cold snaps, and other severe weather that may impact their homes or businesses.  

It’s also a great way for you and your customer to learn about each other. You may share certain interests such as camping or music that you can bring up in a casual conversation. These types of shared interests can only help strengthen your relationship with your policyholder and give them yet another reason for them to continue to use you as their insurance provider.

Choose The Right Restoration Company
You may only get one chance to make a first impression. If your policyholder has a loss, you should make sure the company you are sending out is qualified, reputable, and customer focused. I imagine it would be pretty devastating to spend so much time building this great relationship with a policyholder only to have it damaged by a company who does not meet your or your policyholder’s expectations.

Modernistic has been helping Michigan homeowners and businesses recover from water, fire, wind, and storm damage for over 45 years. Our certified restoration team is dedicated to providing 100% Customer Delight to every customer, every time.
Want to learn more about our expert professional restoration team? Click here!

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