Do I Really Need Scotchgard?

Posted Tuesday, July 17th, 2018

If you have ever had your carpets or upholstery professionally cleaned you’ve probably been asked if you wanted Scotchgard protection applied, right? You said yes because you care about the impression your facility leaves on your customers and employees. But do you know what it does and do you really need Scotchgard? We do, and we really think it’s worth its weight in gold.

WHAT DOES SCOTCHGARD DO?

Scotchgard creates a protective barrier that helps repel liquids and blocks stains. It’s an odorless application that can be applied to any fabric material such carpet, upholstery, cubicle walls, and entry rugs, and it is best applied during a professional carpet cleaning.

READ: Advantages Of A Cleaner Carpet

Helps You Clean Stains And Spills More Easily

Because Scotchgard creates a protective barrier around the fibers of your carpet and upholstery, it makes cleaning stains and spills much, MUCH easier. Instead of the liquid instantly absorbing into the fibers, the Scotchgard barrier keeps it on the surface, so you can quickly and more effectively clean up the mess. It’s a huge benefit, but that’s just one of the reasons you need Scotchgard applied in your business.

Makes Vacuuming Easier And More Effective

Vacuuming is more effective when your carpet and upholstery is protected by Scotchgard because its protective barrier keeps dry soil, like dirt and dust, on the surface instead of deep down in the fibers. This means that every vacuum pass is more effective because dirt and dry soil is on the surface and more easily sucked up. Without Scotchgard, these dirt particles would  work their way into the fibers and cause unsightly wear patterns.

Helps Limit Wear Patterns

Wear patterns, typically called traffic areas, occur when the fibers of the carpeting become damaged by dirt and soil. On a microscopic level, dirt is made up of very sharp particles. When these particles grind against the fibers of your carpet, it breaks down the individual woven fibers, leaving your carpet looking worn and faded.

When Scotchgard is applied, it keeps the loose dirt and soil on the surface, making it more difficult for those sharp particles to grind up against the fibers and cause wear patterns. Fewer wear patterns means your carpet will last longer, look better, and save you the cost of frequently replacing your carpet.

HOW OFTEN DO I NEED SCOTCHGARD?

It all depends on how much you use your carpet or upholstery. If you have Scotchgard applied in an area such as a lobby, hallway, or conference room, it’s a good idea to have it reapplied during every professional carpet cleaning (or every 6 months, whichever comes first). If you have areas that don’t have as much foot traffic or usage, you may be able to go longer in between applications.

QUICK TIP: If you’ve recently had new carpet installed, check the manufacturer’s warranty. Believe it or not, some carpet and upholstery manufacturers require regular applications of Scotchgard in order to maintain the warranty.

For over 45 years, Modernistic has been helping Michigan businesses enjoy a cleaner, healthier, more enjoyable work environment. Want to learn more about how we can help? Click here to contact your local Modernistic for a FREE cleaning quote!


How to Prevent Carpet Filtration Lines

Posted Wednesday, May 2nd, 2018

Have you ever noticed the dark lines on your carpeting around the edges of the rooms and underneath doorways? They’re called carpet filtration lines and can be found in many homes, especially in states with colder climates like Michigan. These are unsightly and can be especially difficult to clean, so let’s go through some of the ways to prevent carpet filtration lines.

how to prevent carpet filtration lines

What causes carpet filtration lines?

As warm air rises in your home, particularly when your furnace is running, it carries dust, allergens, and pollutants throughout your home. The warmer air actually heads towards cooler temperatures, bringing it down to the carpet as the air tries to pass through the narrow gaps between the floor and wall or underneath closed doors.

In these tight spots, the carpet fibers act as an air filter, gradually collecting the airborne particulates as they go by. The collected pollutants are made up of such tiny particles that they actually bind to the carpeting, slowly building up layer after layer of until there is a visible line.

How do you prevent filtration lines from forming?

Sealing the gaps the best you can between the floor and wall will limit the amount of air that can pass through. Removing the baseboard to apply caulk underneath is the best way – tape can also be used. The other way to prevent filtration lines is to have cleaner air. You can remove allergens and other airborne particulates from your home by having your air ducts professionally cleaned. Also make sure to change the furnace filter regularly in between air duct cleanings.

How do you get rid of carpet filtration lines?

All this information will help prevent carpet filtration lines but what do you do if they’re already there? They can be extremely difficult to remove on your own, so having your carpet professionally cleaned is the best method to get rid of carpet filtration lines. A trained technician, using the power of a truck-mounted steam extraction system, will know the most effective treatments to get those unsightly lines out. Having the technician apply 3M Scotchgard carpet protection after the cleaning will also provide another layer of defense to your carpet fibers.

Modernistic has been helping Michigan homes get rid of carpet filtration lines for over 45 years. If you’re struggling with unseemly lines along your walls and doorways, give us a call!


4 Ways to Make a Great First Impression with Customers

Posted Friday, February 16th, 2018

What reaction will your customers have?

Have you ever walked into a restaurant, looked around, and immediately thought “There’s no way I’m eating here”? They lost your business because they didn’t make a good first impression. Maybe it was the décor, or nobody greeted you when you walked in, or there was that weird smell, but you knew right away. A potential customer will decide within 11 seconds of walking into your business whether or not they like you. Those 11 seconds are critical – you only get 1 chance at a first impression, which will greatly influence whether or not they do business with you.  No one wants to lose out on sales, so here are 4 crucial ways to help your business make a great first impression with customers.

1 – Optimize your website and train your employees to answer the phone

Often the first point of contact that customers will have with your business will be on the web or over the phone. Make sure their experience is a good one that leaves them with positive feelings about your business. An out-of-date website or a confusing phone system will discourage customers from visiting you in the first place.

Is your website…

  • Easy to use?
  • Customer-focused?
  • Modern?
  • Engaging?

When a customer calls in…

  • Is there a live person answering the phone? Are they knowledgeable and friendly?
  • How long do they have to wait on hold?
  • Do they have to navigate a phone tree?

A customer’s experience online or over the phone will often decide if they visit you or one of your competitors. Consider writing a script for your employees who answer the phone, and make sure your business’s information (like address and phone number) is up to date and consistent everywhere a customer can find it online.

2 – Make sure your lobby is clean and well-lit

Your entryway should tell a customer everything they need to know about your business. The lobby is the “point of no return” for a customer. They’ve made a decision to seek out your business and, at the very least, committed to getting more information about you. Your lobby should reward them for that decision and commitment, giving your customers no reason to second guess themselves. That means your lobby should be orderly, welcoming, and above all, clean.

Orderly – Does your customer know where/how to get help? Having a receptionist to guide potential customers is key (see #3)

Welcoming – Does your lobby put people at ease? The décor, the lighting, the building materials all play a part in helping customers feel relaxed. Did you know that watching fish swim around in aquariums helps reduce heart rate and blood pressure? It’s true!

Clean – Are your floors, upholstery, walls, etc. free of dirt and stains? Nothing says “I don’t care about my business and, by extension, the problems of my customers” quite like stained carpet and dirty upholstery. It’s important to have a professional maintenance plan not only to impress customers, but to protect your investment – and your bottom line.

3 – Have a good receptionist

“You only get one chance to make a good first impression, and yours may be in the hands of the receptionist”

-Harvey Mackay

A knowledgeable, friendly receptionist will go a long way towards making a good first impression with customers. As the first employee a customer sees, they are essentially the “face” of your business; it’s important they represent you in a positive, confidence-building way.

Your receptionist/greeter/face-to-face marketing liaison (whatever you want to call them) should also know the ins and outs of your business. When a customer has a question or an issue, they will feel much more confident about your business if the first person they bring their problem to knows what to do to help.

4 – Have marketing info readily available

If a customer has decided to walk into your business to get information, have that information – and more – available to them! Be ready to make the most of every opportunity. Give them reasons to choose your company, or highlight additional products/services you offer, or why they should add on to their current service. This can be done through printed pieces, handouts, displays, or even your expertly-trained receptionist/greeter/F2F Mkg Liaison. Not only is this preparation professional, it helps maximize each customer who walks through your door. Fortune favors the prepared!

So there are the 4 crucial ways to make a good first impression with customers. Are there any other ways to impress your customers and build confidence with potential clients? Of course! Take a look at your business through the eyes of your customer and try to put yourself in their shoes. Look for ways to improve their experience and leave them feeling at ease, confident, and overall positive about you. After all, in the words of one of our favorite authors:

“A good first impression can work wonders”

J.K. Rowling

From two-room offices to 20,000-seat stadiums, Modernistic has been helping Michigan businesses make a great first impression with customers for over 44 years. Click here to see how we can help your business look its absolute best.


How Often Should I Get My Carpet Cleaned in 2018?

Posted Monday, February 5th, 2018

How do you get the most out of your carpet?

Chances are, you vacuum weekly and blot up the occasional stain on a regular basis. For a lucky few, that’s good enough for them; maybe they don’t need their carpet to last very long, or they just plain don’t walk on it. But for the rest of us, we need to ensure our carpet’s longevity and protect the investment we made in our homes. If you find yourself asking How often should I get my carpet cleaned this year? – keep reading!

Manufacturer’s Recommendations  

Most carpet manufacturers recommend having a professional steam clean the carpets every 12-18 months to maintain the warranty. That’s the absolute minimum, according to the people who make carpet! Aside from cleaning to maintain a warranty, there are a few other factors to consider when deciding how often to get your carpets cleaned.

Here’s What You Need To Know

Carpet cleaning frequency depends on your family’s needs. Every home is different and every family’s needs vary. Smaller households with no pets may only need to get their carpets steam cleaned once a year. On the other hand a larger household with multiple pets would benefit from more frequent cleanings, 2-4 times a year. If you or a family member suffer from allergies consider having your carpet steam cleaned every 2-3 months. Professional steam cleaning will drastically reduce allergens in your home, and sometimes, depending on the home, there are even more allergens indoors than outdoors! For many people the holidays are a culmination of special events and special guests and having a clean home to host it all in is very important. Cleaning to prepare for special occasions is always a big deal, but the carpets are often overlooked! Nothing can freshen up a room quite like a steam cleaning. A lot of people either plan a cleaning before the holidays to prepare, or after the holidays to remedy any spills or spots that may have occurred during the festivities.  Some people plan on both!

Regardless of how often you have a professional out to steam clean your home there are ways to help maintain its cleanliness. Most professional carpet cleaners offer to apply Carpet Protection once the cleaning has been completed. Carpet Protection (like 3M Scotchgard) creates a protective barrier between your carpet and any dirt, dust, or spills that may touch your carpeting.  Liquid will not saturate the fibers as quickly and keeps spills and stains up on the surface, giving you more time to clean up. Applying Carpet Protection is the best way to maintain the clean look and feel of your carpet between professional cleanings.  Although there is no scientific method to determine the best possible carpet cleaning schedule a good rule of thumb is this: if it looks dirty or dingy, schedule a cleaning!

Families across Michigan have depended on Modernistic to get the most out of their carpets for over 40 years. Contact us today to see how you can prolong the life of your carpet – the Simple & Quick way!


How to Remove Salt Stains from your Business’s Carpet

Posted Tuesday, January 30th, 2018

Yes, it snowed again over the weekend. Sigh. It’s always about this time that people across Michigan start to get a little tired of winter. The cold, the snow, the road salt stains on their carpet and shoes; The holidays are over, winter can end anytime! Bring on summer!

Before we can get there, though, we have to deal with this snow. Obviously, you can’t let it pile up right outside your business, so you pay someone to remove it. And, of course, salt the sidewalk and steps so your customers don’t slip and slide all over the place. That’s where the trouble starts.

Necessary, but not Necessarily Good for your Carpet

If you’ve noticed unsightly white spots accumulating in the carpet near the entryway, you have a salt problem. Salt crystals stick to customers’ feet, and when they walk in from the wintery outdoors, these crystals get transferred to your carpet. A simple process, to be sure, but the consequences can be complicated and frustrating! Have you ever tried to remove salt stains from your business’s carpet by yourself? Did the spot look good at first, but then the exact same stain kept reappearing and reappearing and reappearing? We know. We’ve been there, it’s not fun!

To keep your business looking its best, Modernistic has put together a few ways to prevent and remove salt stains from your business’s carpet.

Prevention (Worth a Pound of Cure)

Floor Mats – Ok, to get the obvious out of the way, use floor mats. Use them! More than 1, preferably. If the space outside your business’s front door allows it, place a good outdoor mat right outside your door in addition to the mat just inside your door. Double floor mats = half the amount of salt making its way inside to your carpet.

Vacuum – Every. Day. Is it tedious? Sure, but removing the salt crystals before they get ground into your carpet fibers will help tremendously. Make vacuuming part of your closing checklist, and if you can manage it, vacuum at least once during the day when foot traffic is light. If you’re lucky enough to have associates working for you, they need something to do when it’s not busy, right?

Put Up A Sign – Right inside your entryway that says “Please Wipe Your Feet”. Sure, not every customer will read it, but more people being mindful about what they’re tracking in to your business can’t hurt!

Removal

Vacuum – That’s right, vacuum is on the list twice! For very light salt spots not ground into the fibers, a concentrated vacuuming can lighten the spot considerably or remove it entirely.

DIY (Do It Yourself) – Since salt crystals love to stick to carpet fibers, you might need a little “chemical persuasion” to loosen them up. Mix up a 50/50 solution of vinegar and warm water, then apply to the affected area using a sponge or towel. Agitate the solution into the carpet by gently scrubbing the spot with your towel or fingers. Wait 5 minutes, then blot up the liquid with a dry towel. Repeat as necessary, since salt stains can be extremely stubborn.

**NOTE** If you like your carpet at all, please don’t use soap of any kind. Soap will leave a residue that will actually attract more dirt and salt, making your problem much worse in the long run.

DITEW (Do It The Easy Way) – If you’re a busy person (or not keen on your business smelling like vinegar), have a professional take care of those pesky spots. To get the best results, make sure the professional you hire uses a truck-mounted hot water extraction method, AKA steam cleaning. Also, make sure they use an emulsifier and specialized products that specifically treat salt stains – someone using regular “shampoo” will only attract dirt and salt, making the problem worse!  

There are a few different ways to prevent and remove salt stains from your business’s carpet, but these are the most effective. We put up with a lot to live in Michigan during the winter, but you don’t have to put up with pesky salt stains!

For over 40 years, Modernistic has been dedicated to restoring the health of homes and businesses across Michigan with our award-winning service, start to finish! To learn more about how we can help keep the salt out of your business’s carpet, contact your local Modernistic for a free cleaning quote!


Winter Carpet Cleaning, Are You Crazy?!

Posted Wednesday, January 10th, 2018

Winter Carpet Cleaning, Are You Crazy?!

Absolutely not! We know it may sound counterintuitive, but getting a winter carpet cleaning is surprisingly sane. Here’s why winter is the perfect time to get your carpets cleaned by Modernistic.

It Just Dries Faster

One real bummer when you’re waiting on your carpet to dry after a fresh carpet cleaning is humidity. Luckily, quick dry time is one of the best benefits of having Modernistic over to clean your carpets in the winter. During the winter months, it may be as cold as a lonely snowman, but it’s definitely dry. The combination of low humidity and higher heat temperatures in your home or business create the ideal environment for quick drying.

More Dirt & Allergens

One thing we do when it’s cold is spend more time inside bundled up. It’s easy to forget that the more time we spend inside, the more dirt and allergens we accumulate in our home or business. Staying in more means walking inside more, tracking in frozen contaminants, and downgrading your air quality. Without having regular carpet cleaning, even more toxins and allergens are added into the atmosphere over time. A simple cleaning will help alleviate many of these concerns, keeping your home or business cleaner and healthier.

Road Salt Stains

When it’s white outside, it’s nearly impossible to keep it from coming inside. When temperatures drop as low as they have, you will have to deal with road salts getting tracked inside. Typically you’ll find salt in high traffic areas like your entryway and hallways. Then you’ll find yourself asking “How do you get salt out of carpet?” Now you could put unsightly rubber mats everywhere, or you could use one of our great deals and have Modernistic come out to take care of your winter carpet cleaning needs.

These road salts and ice melts contain high alkaline content and can leave ugly stains and residue on your carpet fibers. Not only does this look bad, but it can also cause increased damage to your carpet with frequent traffic grinding these salt particles into your carpet. This will cause it to degrade quicker and lead to the need to replace your carpet sooner than you would have liked. The best solution, of course, is to have a professional cleaner like Modernistic come to your home or business to safely extract all of these worrisome little crystals before they cause fiber damage.

Why Wait?

So what have we learned? Many things about the winter are crazy, but having your carpets cleaned when it’s cold isn’t. Because of this dirty little secret, many people wait until it’s warm out and leave us with more appointments available for your own winter cleaning. Avoid asking, “How do you get salt out of carpet” and schedule to have Modernistic clean your home or business today.

Click here to get a quote on some cold-weather cleaning!


5 Ways to Prevent Traffic Lanes in your Carpet

Posted Tuesday, July 25th, 2017

Who doesn’t love a professional carpet cleaning? The fresh smell, the feel of revitalized carpet under your feet, the relief of being rid of those unsightly spots; Our customers certainly appreciate how pristine their floors look after we’re done cleaning them, and one of their most pressing questions is how to keep them that way. Here’s what we tell them.

The Problem

Have you ever used that orange soap? That industrial-grade, gritty, no-nonsense soap you usually find near a slop sink or auto shop? If you haven’t, it’s got a rough texture that scours whatever you’re cleaning. It does a great job of scrubbing dirt and soil off your hands specifically because it’s so gritty. Your carpet experiences the exact same thing when it gets dirty.

Up close under a microscope, dirt particles look a lot like broken glass. They act as an abrasive, scouring and grinding against whatever they come across. The unfortunate thing is your carpet isn’t nearly as resilient as your hands! Dirt will cut up and wear down carpet fibers, which don’t heal like human skin.

Over time, walking over dirty carpet will grind those particles into the fibers where you step, resulting in wear patterns in your traffic lanes. Not good! Once wear patterns form, that’s actual damage; all the cleaning in the world won’t fix damaged fibers!

The best thing you can do to keep your carpets looking great for years is to prevent traffic lanes from forming. Here’s how:

  1. Get the dirt off your feet – Use door mats on any door that leads outside, and make sure to use them! You can also make it a habit to take off your shoes when inside. No dirty shoes, no dirt getting into your carpet.
  2. Keep your hard floor surfaces clean – Dirt sticks to carpet, but it slides right off hard surfaces like hardwood and tile. Keep these floors clean, and you won’t have to worry about transferring soil to your carpets.
  3. Vacuum frequently – Depending on the foot traffic your floors get, you’ll want to vacuum frequently and (most importantly) regularly. High-volume businesses especially should vacuum carpeted areas daily to keep them looking their best.
  4. Have your carpets professionally cleaned – Since carpet fibers do a great job of hiding dirt, professional hot-water extraction cleaning should be scheduled regularly. Even if your floors don’t look soiled, dirt could still be hidden away, damaging carpet fibers and creating those horrible wear patterns.
  5. Apply fiber protection – After a professional cleaning, applying a fiber protector like 3M Scotchgard™ Protection will help repel dirt and stains, creating a barrier that will help keep the soil from destroying your fibers.

With these tips, you should be able to form a maintenance plan that will help keep your carpets wear-free throughout their lifetime. If you still have questions, or would like a plan from the pros, contact Modernistic for all your carpet maintenance needs!


22 Before and After Photos To Envy

Posted Monday, May 22nd, 2017

Before and After Modernistic!

At Modernistic, when we say we’ll get it clean, we mean it! You may have to reconsider the 5-second rule after you see these 22 before and after photos.

Contact Your Local Modernistic


Helping the Elderly Clean Their Home

Posted Wednesday, February 1st, 2017

Ensuring that your loved one lives in a clean home.

We all want to do our best for our aging relatives. The National Family Caregiver Support center recently issued a study that shows over 45 million people are caring for a disabled, elderly or chronically ill family member every year. On average, these people provide 25 hours of care per week—the equivalent of a part-time job. That’s also twice the amount of annual care as that provided by paid caregivers, making recent developments in self-sustainable elder care like bath lifts and stair lifts important for several reasons. If you are helping care for an elderly relative, think about these steps so that you can provide the best care while staying healthy yourself.

Tackling the mess with an elderly relative.

A cleaner space is a safer space and a healthier space, so many caregivers are motivated to cut some of the clutter, and certainly to eliminate dirt, debris and mold. However, older people can find it difficult to let go of possessions, or even handle the physical demands of cleaning. Given the difficult and personal nature of this task, it’s usually up to family to handle it. It’s helpful to be prepared for the emotional and logistical issues that arise. This may be a good time to ask for other family members for assistance in helping your relative sort through the valuable and the sentimental.

Reasons that older relatives struggle to organize.

Your relative’s failing health makes routine tasks much harder than they once were. But that’s not the only reason that cleaning can become such a thorny issue. Once people reach a certain age, some struggle with certain psychological barriers to throwing things out. Even rearranging can seem daunting. For some, possessions help fill the ache of loneliness. For others, depression makes even the simplest tasks seem overwhelming. And many older people, losing the independence they’ve had in other areas of life, value having control over their personal space, including decisions about which things go and which stay. Work with your relative as much as possible to help them retain a sense of control over their life.

Remember to respect your loved one’s choices.

This is a difficult time of life for caregivers but also for those who are increasingly dependent on your help. Just because someone is getting older shouldn’t mean their opinion doesn’t matter. When something happens that makes you think someone needs help cleaning and organizing, talk with them. Bring up your concerns, and ask if you can work together to decide what has to happen. The more involved they are, the less anxiety people feel, and the more you’ll be able to tackle these problems as a team.

Make a plan.

Going through someone else’s home is a big job. Ahead of time, walk through the home and make a list of issues that you will need to address. The most urgent tasks are health and safety hazards. You’ll want to check that the fire alarms are working, walkways are clear, food is fresh, etc. Second, address hording or organizing issues. Is the basement a maze of boxes and closets stuffed to the brim? Finally, consider how you can make the space feel welcoming and familiar, noting particularly special possessions you can showcase. The end goal is to make your loved one secure and happy in their home.

Come with the right tools for the job.

Whether it’s a weekend project while you visit from out-of-town, or a sustained effort at nearby relative’s home, get everything you need to work ready before you show up. This will be different depending on the scope of the undertaking. Think about whether you need to arrange for a dumpster, or maybe to rent a storage unit. When you arrive come with boxes, trash bags, tape, gloves, and any cleaning products you plan to use. Ask friends and family to help out – it’s important to take care of yourself too.

Try the three box method.

If you’ve gotten all the obvious health and safety hazards under control, then it’s time to think about what to do with a lifetime of heirlooms, junk, and everyday objects. As much as possible, include your relative. Walk through each room and divide what you find into three piles. One is to keep, another to donate, and the last to toss. This can take hours and be emotionally draining, so allow people with fragile health time to rest.

Finish with a deep clean.

Once you’ve done some basic decluttering and housekeeping, finish with some deep-cleaning. Particularly if this is a short visit to a relative’s home, you want to leave everything as clean as possible. Since you may be tired after your earlier efforts, you might consider hiring someone to thoroughly clean bathrooms and appliances.

Don’t forget that upholstery, draperies and carpets trap odors, mold, dander, and bacteria as well. A professional carpet cleaner can take care of this dirty task for you. Modernistic has flexible scheduling, which allows us to work with you to leave your loved one’s home as clean as possible. After using our services you’ll know they are as comfortable as possible until your return. Use our easy online scheduling tool to make an appointment today.

Helping the elderly clean their home in Jackson, Michigan for 40 years.


Cleaning your carpet can help you sell your home

Posted Wednesday, January 25th, 2017

Trying to sell your home? Cleaning your carpet may be the trick you need.

Whether you’re changing jobs, growing a family, or emptying your nest, selling your home can be a lot of work. Fortunately, a good realtor can help you maximize your efforts and net the most cash at the end of the sale.

One of the most important aspects of selling your home is staging it well. You can’t change your home’s location, and while doubling the garage size or adding an extra bedroom would up the property value, it takes more time and money than most sellers want to invest. So a good staging can add that extra oomph your house needs to attract interest.

What is staging?

Staging your home includes everything from taking out the trash to deep cleaning: anything that will make a house more homey and inviting to a potential buyer. Since you want your potential buyers to envision their home in your house, efforts to “depersonalize” your home can help give it a boost in the potential buyer’s mind. Removing family pictures, clothes, boots, toothbrushes, and heirlooms can help keep the buyer thinking about how their own personal touches would appear in the house. But don’t worry if your house begins to feel empty: A house most attractive to potential buyers has about 60 percent of the amount of “stuff” that most people like to have to live in. That means it’s helpful to clear out all your clutter and, if possible, some of your furniture and art.

Cleaning is a vitally important part of staging.

Have you ever been a guest in a dirty home? It’s hard not to wonder what’s growing behind the toilet or how long that spill on the counter has been there. Nothing makes people feel less at home than someone else’s mess. If the house isn’t clean, potential buyers will have a hard time feeling comfortable, and comfort is a must in every home.

So cleaning your home and carpet can help you sell your home, but how clean does your house need to be? The short answer is: very. Sweep, mop, brush, vacuum, wipe—give your house the works. Having the house deep-cleaned can give it a crisp, fresh new feel that can have potential buyers feeling right at home and ready to make their own fresh start.

Let’s take a look at the carpet.

What does your carpet look like to a potential buyer? Perhaps more importantly, what does your carpet smell like to a potential buyer? Cleaning your carpet can help you sell your home, so take a look around: are there dog hairs lining the walls or mysterious stains peeking out from below the furniture? You might not think much about a stain if you remember your toddler taking a tumble with a cup of juice. But don’t forget that potential buyers don’t know the story, and they’re probably going to feel uncomfortable walking on it.

Do I need to deep-clean my carpet?

If your carpet is old, has stains, smells funny, or hasn’t been deep cleaned in a few years, a good deep-cleaning can take care of these problems. Unfortunate odors and stains in carpet are usually caused by food, animal dander, or the mold that comes from trapped moisture. Good professional cleaners with high-quality equipment can remove these from your carpet, so it will look and smell its best.

As a bonus, deep cleaning will reduce the allergen count in your rooms. Dust mites, mold, and animal dander are some of the main allergy triggers for people who have household allergies, and they often hide in carpet. A deep-clean will clear these out and cart them away. Even if you don’t have home allergies, a potential buyer might, and triggering an allergic reaction won’t help them feel comfortable. And that’s just one more way cleaning your carpet can help you sell your home!

What about carpet protection? Is that worth it?

If your house is on the market, you’ll have lots of potential buyers tramping in and out with their realtors, taking a look at the place and assessing it, until it goes under contract. You just cleaned your home and paid for a deep-cleaning. How do you feel about their muddy boots and hot coffee on your carpet?

Carpet protection can keep spills, stains, and dirt from doing their worst damage. How do they work? First, it prevents liquid from soaking into the carpet fibers, so a quick-response blotting can remove more of the spill. And second, they prevent spills from attaching themselves from the fibers, so the next vacuum or deep clean can more easily collect the grime and take it away.

If cleaning your carpet can help you sell your home, keeping it clean is just as important.

Home sweet home

With a beautifully staged and professionally cleaned home, you’re sure to have solid offers before too long. If you have a good realtor to guide you through the process, you’ll soon close on the house, have some more cash in the bank, and be ready to move on to life’s next adventure.

Helping residents of West Bloomfield, Michigan, stage their homes for 40 years.